ZaZa | UX & UI DesignCreating a bold, energetic digital experience that brought ZaZa's distinctive activewear brand to life across desktop and mobile.
The Challenge
How could I translate ZaZa's bold, energetic brand identity into an engaging e-commerce experience?
ZaZa is a lifestyle and activewear brand built around quality, style and individuality. With a brand personality centred on energy and the idea of “breaking the mould,” the challenge was to create a digital experience that felt distinctive from more conventional activewear brands.
The Goal
To design responsive homepage experiences across desktop and mobile, introducing the brand while encouraging users to explore and shop.
Design Approach
Create a bold, energetic brand experience
I used handwritten typography, sketches and image treatments to convey the brand’s rebellious personality and communicate its ambition to break boundaries. The hero image and headline were designed to create a sense of movement, capture attention and bring the brand’s message to life.
Guide users through the experience
I placed prominent calls to action throughout the homepage to encourage engagement and guide visitors towards key actions. A concise About Us section communicated the brand’s story, while social media content created opportunities for further interaction.
Make engagement effortless
I kept contact information easily accessible, making it simple for visitors to connect with the brand. Together, these design decisions balanced a distinctive visual identity with a clear, intuitive user experience.
